Have you wanted to work in the news media? Well, the word from Ken Lemon — TV reporter and 30-year veteran of the news industry — is that The Great Resignation (aka The Big Quit) had a notable impact on them, too, and there are plenty of openings.
There are so many opportunities available that they’re willing to train you if you’re coachable — no experience required.
That’s just a taste of the insider info you’ll find in this episode, where we also cover: a hard truth about the glamorous jobs in broadcast news, what every reporter wants to hear in your media pitch (and a good reason your great story didn’t air), how to get in touch with journalists and reporters online, why PR pros should join the National Association of Black Journalists, the 2 childhood interests merged to become Ken’s lifelong career … and more!
"If you’re doing PR out there, one of the best ties is to be a member of NABJ” – Ken Lemon
Highlights From This Episode:
- True Story! When a love of politics meets love for acting
- The truth about the glamorous world of broadcast news
- Your Media Pitch: How it’s caught by a reporter
- What every reporter will ask about your pitch
- Award Winner: Reporting that captures a moment
- 3 ways reporters uncover great stories
- 3 reasons your great story won’t make the cut (hint: it’s not about you)
- 3 places to contact media pros online
- Why Ken prefers Twitter over Facebook
- Networking Tip: Join member groups of adjacent industries
- How NABJ advocates for blacks targeted by media bias
- What’s Now: About NABJ’s Black Male Media Project
- What commitment to your cause looks like
- Ken’s advice for young journalists
- Want a job in journalism? This is the time to apply, and here’s why…
Resources:
- Dr. Pam Perry's Ready Set Go Speak! Program
Radio Television Digital News Association’s Edward R. Murrow Awards
“Pitching the Media, Then and Now with NABJ Hall of Famer Neil Foote” — Get Out There and Get Known, Episode 68
“The TV network Black News Channel goes off the air after 2 years” on NPR
“National Association of Black Journalists Launches Black Male Media Project” on NABJ.org
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