Listen in for true stories from our combined 60 years in the media industry, along with: your perfect pitch template for getting referrals, why the media needs you as much as you need the media, when No doesn’t mean No (and what it means instead), what a one-sheet is/has/does, our take on speaking for free and paying to speak, my two assignments for you in 2022 … and more!
Continue reading
If you think you need a publicist, but you’re not sure what they do or how they help, then this is the episode for you – especially if you like backstage peeks at the media.
My guest Candice Nicole is a fellow publicist, entrepreneur, and podcaster, and our “shop talk” in this episode is filled with pro tips and insider knowledge about hiring a publicist, the parts you both play in your success, how long things really take, the best way to work a small PR budget, and what our best PR clients have in common.
Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse […]
Continue reading
What to Get Out There! You have to learn the art of being shareable! Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, […]
Continue reading
Listen in as we talk about: Why you need to keep an eye out for big changes in your industry, what children of color need to see and why, the dirty little secret about getting access to the better opportunities in TV media, what I always say about a problem with no solution, how your creations can create opportunities for others … and more!
Continue reading
In this episode, you’ll find: The perfect Oprah quote for this moment, what it takes to be a top performer (it may not be what you think!), the magic word that’s done great things for me, why I want you to stop paying attention to social media (and what to do instead), why you need to binge-listen the first 70 episodes of this podcast … and more!
Continue reading
Join me and rockstar media consultant and radio/TV host Christie Taylor for the kind of information-rich, high-energy conversation you get only when you put media OG in the room together – we’ve done a lot, seen even more, and we’re here to tell it all.
Continue reading
Our ancestors lifted us up so we can climb. And now we have a responsibility to keep pulling others up. That’s what this month’s Speakers Magazine is showing…Shawn Fair, our cover story, is presenting his “Leadership Experience Tour.” At this virtual and live event, he is creating a platform for Black Speakers to shine by […]
Continue reading
What Do People REALLY Want? I ask this question often because as a publicist working with authors, speakers, business owners and the like – they all yearn for something. Besides money…. it goes deeper than that. I have a theory, which I test by people watching and social media observations, that people basically want four […]
Continue reading
Listen in for these media pro tips: 2 fundamental ways to showcase your experience and expertise, how to keep yourself motivated, where media hosts connect with black guest experts online, our top resource for getting featured in the black media, how to make your guest profile shine online, 3 reasons you need great photos of yourself, what Sharifah learned from arguing with God and being laid off 8 times … and more!
Continue reading