Should you use Twitter or Facebook ? That’s the question I get asked all the time. The whole social media experience is just plain old networking on steroids. People do business with people they know, like and trust. Being transparent and authentic online is key. The more you share and show you care – the […]
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You like your career – but feel there is something more. You want to reinvent yourself but really don’t know what to REINVENT yourself to? You just want to know: “What do I want to be when you grow up” now? To find an answer to this question, here are the 10 questions you should […]
Continue reading“The secret of all victory lies in the organization of the non-obvious.” Marcus Aurelius One year to six months before the book is out 1. Establish a board of directors and list of prayer partners 2. Build website & blog 3. Join and be active in your Writers Group 4. Look into attending […]
Continue readingThere are so many reasons why a pastor or ministry leader should write a book. Publishing a book presents a unique opportunity for ministry leaders and lay people in the church. Christianity depends heavily on education and training. There is a constant stream of teaching in the church and among its members that is often […]
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Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally. And if you have video, like our client Dr. Cindy Trimm had, you […]
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Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]
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Today, you will see that a lot of people are blogging. There are millions of blogs out there. And tons of abandoned blogs too! (Will write another blog post on THAT!) But anyway, some people write blogs that concentrate on their personal life and experiences, others write blogs to market and promote stuff. Some blog […]
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Write a web site plan. Know what you want it to do before you build a site. Create a favorable buying experience for your ministry products. Make the web site easy to use. Provide good customer service by shipping products within 5 to 7 days. Use auto responders when people make purchases. Make your site “shopper-friendly.” […]
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PUBLISHERS WEEKLY article featuring Pam Perry By Angie Kiesling — Publishers Weekly, 9/1/2008 Within religion publishing, it’s hard to miss the surge in growth over the last several years of the African-American market. Industry professionals of all stripes—agents, authors, editors, PR gurus—will tell you the market demand is there, the desire to reach the market […]
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Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. There are tons of ways to market on line – but email marketing (or EBLASTS) is what people typically do first. The main objective of an e-mail campaign is branding, in order to […]
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