Find your “book hook.” Get some SWAGGER! Do your social media swag and build a list of raving fans online before the book is even published. That’s how you become a best-seller. As an author, you want to get your message “out there!” But what do you want to say? Are you an expert? An […]
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Those Golden Days of Publishing are Gone! In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort – and if they scored enough publicity, they’d become a “best selling” author. Or at the very least, the author’s book […]
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Whether you are networking at a meeting or online, the bottom line is it is all about relationships. If you can’t network offline – you won’t have any success doing “social networking” on Facebook, Twitter, Google Plus, etc. Relationship or social media marketing are now the “buzz words” and- but you have to know that […]
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Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information. Or hire a PR pro or coach with […]
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Here are the rest of the tips and ideas on how to make money and brand like a superstar online: 65. Join a slideshare.com and scribd.com 66. Create public folders on googledocs.com 67. Write your own Ezine and trade sending it out with others who do ezines too, 68. Create your own ConnectPlatform.com group about […]
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MONETIZE Your EXPERTISE! 1. Sell on Ebay & Amazon.com (or be an affiliate) 2. Create an amazing bio for your “about me” pages 3. Get your site listed in all the search engines 4. Use pay per click on Google and yahoo. 5. Post comments to blogs and other social media sites i.e. youtube, other […]
Continue readingThe news release is your only chance to make a good first impression. Sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket or recycle bin. To make sure yours isn’t one of them, avoid these seven deadly sins: 1. Providing insufficient or wrong information. Particularly telephone numbers. Releases must be complete, accurate […]
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How Much Money to Invest in Your Book and What It Means to Your Workload When you think of your budget for your book, start to think in terms of both time and money. You will be spending both on your book. There is no right or wrong budget as long as it works with […]
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Good Press = Good Business I am always surprised by what people think public relations services cost. When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]
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Should you use Twitter or Facebook ? That’s the question I get asked all the time. The whole social media experience is just plain old networking on steroids. People do business with people they know, like and trust. Being transparent and authentic online is key. The more you share and show you care – the […]
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