Over the years I’ve stressed blogging. As a publicist, I advise my clients to get started blogging to get their brand voice “out there.” A blog is like your newspaper, your radio station, your magazine or your television – or a combination of all media. You can “be your own the media” with a blog. […]
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“There is no such thing as a free lunch.,” said Nobel prize winning economist Milton Freidman demonstrating a powerful pricing concept. In the marketplace, if something is free, we are usually being charged for it somewhere else along the line. Conversely, as marketers, if we are strategic in giving product away, we can more than […]
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I write for Hope for Women Magazine. Now, I’ve been a columnist before – but something about this feels different. Maybe because of the stage in life I’m in or maybe I’ve grown a little wiser and have more to share. It’s really refreshing to share your gift. Well, here’s the article: Enjoy! (and leave […]
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I love book stores. But bookstores have lost their mass appeal – and many book store chains have gone out of business because of the way people consume and buy books today. Consequently, many self-published authors have to rely on Book Festivals and Book Fairs – and of course, the internet to get their books […]
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Authors need to know: Building a strong fan base can seem daunting at first, especially to a new writer that doesn’t have anything published. But it is something that is essential to your success. What most agents and publishers want to see, even before you are published, is that you can gather a real following […]
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Master this secret ingredient to business success and you will become unstoppable Whenever our Cousin Chris comes in town, we talk and laugh for hours. Right now he and his wife Pam are visiting from Atlanta and last night, he said something to me that made me beam. With his cool southern accent, he said: […]
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Global Association of High-Achieving Women and The Powerful Women Deliver “How to Thrive in Career, Business and Life” Workshop Dr. Laureen Wishom, founder of the Global Association of High-Achieving Women is the featured guest of The Powerful Women at the Novi Civic Center, 45175 W 10 Mile Road in Novi on Saturday, May 24 from […]
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Ok, I can’t believe new authors are STILL making these mistakes. I’ve been blogging and podcasting about book marketing since 2000! OK, get it together authors. Read this article by a colleague – and if you still need help, contact either one of us! Prior to being published, new authors frequently make mistakes that […]
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Are you working for a living or doing your “life work?” That’s the question I ask myself every time I find myself restless, unfulfilled or uncomfortable with my life. I am known to re-brand. I will reinvent. I will hit “reset” and start over. When God speaks to me, I listen – and I pitch […]
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This year will be better, right? You know the definition of insanity? Doing the same thing over and over trying to get different results. So, it’s time to make some changes. Take a look at the man (or woman in the mirror). Time to make THAT change. What are you going to do differently this […]
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