Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information. Or hire a PR pro or coach with […]
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Here are the rest of the tips and ideas on how to make money and brand like a superstar online: 65. Join a slideshare.com and scribd.com 66. Create public folders on googledocs.com 67. Write your own Ezine and trade sending it out with others who do ezines too, 68. Create your own ConnectPlatform.com group about […]
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MONETIZE Your EXPERTISE! 1. Sell on Ebay & Amazon.com (or be an affiliate) 2. Create an amazing bio for your “about me” pages 3. Get your site listed in all the search engines 4. Use pay per click on Google and yahoo. 5. Post comments to blogs and other social media sites i.e. youtube, other […]
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Good Press = Good Business I am always surprised by what people think public relations services cost. When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]
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Should you use Twitter or Facebook ? That’s the question I get asked all the time. The whole social media experience is just plain old networking on steroids. People do business with people they know, like and trust. Being transparent and authentic online is key. The more you share and show you care – the […]
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Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally. And if you have video, like our client Dr. Cindy Trimm had, you […]
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Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]
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Today, you will see that a lot of people are blogging. There are millions of blogs out there. And tons of abandoned blogs too! (Will write another blog post on THAT!) But anyway, some people write blogs that concentrate on their personal life and experiences, others write blogs to market and promote stuff. Some blog […]
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Write a web site plan. Know what you want it to do before you build a site. Create a favorable buying experience for your ministry products. Make the web site easy to use. Provide good customer service by shipping products within 5 to 7 days. Use auto responders when people make purchases. Make your site “shopper-friendly.” […]
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Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. There are tons of ways to market on line – but email marketing (or EBLASTS) is what people typically do first. The main objective of an e-mail campaign is branding, in order to […]
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