How Much Money to Invest in Your Book and What It Means to Your Workload When you think of your budget for your book, start to think in terms of both time and money. You will be spending both on your book. There is no right or wrong budget as long as it works with […]
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Good Press = Good Business I am always surprised by what people think public relations services cost. When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]
Continue reading“The secret of all victory lies in the organization of the non-obvious.” Marcus Aurelius One year to six months before the book is out 1. Establish a board of directors and list of prayer partners 2. Build website & blog 3. Join and be active in your Writers Group 4. Look into attending […]
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Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally. And if you have video, like our client Dr. Cindy Trimm had, you […]
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Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]
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PUBLISHERS WEEKLY article featuring Pam Perry By Angie Kiesling — Publishers Weekly, 9/1/2008 Within religion publishing, it’s hard to miss the surge in growth over the last several years of the African-American market. Industry professionals of all stripes—agents, authors, editors, PR gurus—will tell you the market demand is there, the desire to reach the market […]
Continue readingIn order to get “peeps” in the seats, advance planning is key! At least 4 to 6 weeks of HARD promotion is needed to make it successful. Yes, HARD promotion six weeks out is really critical for success when planning an event. What do you do to get the people there? Here’s a checklist to […]
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