Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge. I studied journalism and public relations at Wayne State University and graduated […]
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Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight? Grow your following and business by 100-250% without spending your own money? Go on a 19-city national book, product launch or speaking tour and have most (if not all) the […]
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You want a best seller. Well, it can happen. If you have hustle and heart! But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced […]
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Even if your best friend owns a top publishingcompany, giving you an immediate “in,” this does notguarantee publishing success. ➡ First, you have to write a quality book that has aclear target audience. And your book must answer acommon problem or need that audience shares. Then youhave to develop a marketing plan, and stick to […]
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The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]
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Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your […]
Continue readingHere’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with […]
Continue readingIf you want to get PR, get clients, get paid speaking gigs and make more money …. There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll […]
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Too many options to publish a book these days! Which one is the right one for you? For many people, writing the book was the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter, or you just really like to […]
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So many authors ask me all the time, “Should I self-publish?” My answer is typically, “YES!” Now, unless you have a ready-made audience anticipating your book (platform), a great agent and real connections in the book industry – you can go the traditional route. But really, first look at your goals for publishing a book. […]
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