Category Archives for "Book Marketing News"

Speakers Magazine Launched at Power Networking Conference

There was a survey done recently with meeting planners, people who spend money to book paid speakers. And one of the questions that they were asked is, “How do you find speakers for your event?” The number one response that they gave was, “We find speakers by word-of-mouth.” Well, as a PR Coach, I got […]

What I Learned from the Power Networking Conference #PNC17

Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.”  It’s a book that is a classic and […]

PR turns to PR When You’re In PR for a Long Time

Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge.  I studied journalism and public relations at Wayne State University and graduated […]

How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight?  Grow your following and business by 100-250% without spending your own money?  Go on a 19-city national book, product launch or speaking tour and have most (if not all) the […]

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

You want a best seller. Well, it can happen. If you have hustle and heart!  But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced […]

7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishingcompany, giving you an immediate “in,” this does notguarantee publishing success. ➡ First, you have to write a quality book that has aclear target audience. And your book must answer acommon problem or need that audience shares. Then youhave to develop a marketing plan, and stick to […]

Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]

Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your […]