In this week’s episode, I talk about: how to study the media, making sure your message is a match, where to start pitching, and how to make it easy for media contacts to say Yes. I also share real-world examples and success stories on how to ‘spin’ your topic to fit what’s in the news now … and more!
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When you saw one, you saw the other. They were inseparable. Besides being identical twin sisters, they were the first African American pair to become commencement speakers together for their graduating class at Mumford High School in the 1960s – in Detroit – during the hey-day of Motown. Later, they would win scholarships to Wayne […]
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At at time in our nation where emotions are raw from the last exasperating four years – concluded by the nail-biting election results, we all need a break. This book by Coach Erica Lynn, will help you heal, get clarity and move forward with confidence to get ready for 2021. If there are areas in […]
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Check out this episode for where your website fits in the big picture, what a ‘sizzle reel’ is and what it does for you, the tangible marketing materials you can have made plus what to include in and on them, why a photoshoot requires its own strategic plan, what to include your electronic press kit, why it has 4 bios (yes, four!) … and more!
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In this episode, I’ll tell you what to expect in the first phase of my Ready, Set, Go Speak! process, including: the employee mindset vs the entrepreneur mindset, why it’s essential to narrow your focus and choose a niche, who to spend time with and who to avoid, how to position yourself in a new-to-you industry, the questions you MUST ask and answer before you set out to pursue your dream … and more!
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The winds are changing. The world is changing. Whatever you’ve been dreaming about, dabbling in, or possibly putting off, it’s Time to Start Now with Full Steam Ahead. Our annual Back to Business Virtual Conference is designed for black women career professionals and entrepreneurs in need of solid support and training around business growth, marketing, […]
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Taking the Look of Your Book to the Next Level is what I’ll be discussing at the National Black Book Festival. This is their 13th year. As luck would have it (13 not being a lucky number) — this year’s NBBF will be entirely virtual due to the pandemic. The event will occur virtually and […]
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Listen in for my clients’ success stories plus tips and ideas for creating a winning PR campaign, including: three things every journalist is looking for in a story, what you need to sell your book, the big challenge when creating multiple campaigns around the same product, three things to ask your media contacts before you even plan your campaign, how my Ready-Set-Go-Speak program prepares you for your big PR campaign … and more!
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Social media. There’s FB, Instgram, Twitter, Snapchat and TikTok. OMG! But, don’t let it drive you crazy. Just because you may be working from home, don’t let social media drag you down a black hole. Remember it’s about content; not the channel. For the record, my favorite Social media channel is Linkedin. The New Social […]
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Have you ever felt like you have a message but you don’t know how to get booked to speak? If you answered yes, then the Couch to Podium Conference is right for you. Most speakers have a powerful message but don’t know how to GET PAID to Speak. When you register for the Couch to […]
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