I’m a cover girl! So grateful. This is the season of collaboration – not competition. I love and support my fellow publishing sisters and PR colleagues. We regularly talk and share ideas, resources and each other platforms. As Black women – that’s how we roll. We support each other. That’s how we grow and role […]
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As seen in BlackNews.com, “Mastermind Who Works With Celebrities Proves That Black Excellence is Not Just a Hashtag.” Rushion McDonald, who is on the cover of this month’s issue of Speakers Magazine, lives and inspires this every day. The April 2021 issue of Speakers Magazine features a cover story of a brand architect who has the track record to […]
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Wherever you are along your lifeline – just starting out, coasting on hard-won momentum, or ready to try something new – you’ll enjoy this inspiring interview with award-winning journalist, producer, and writer, Kristen L. Pope.
Listen in to hear about Kristen’s own “curvy journey,” the trouble with most TV news producers’ priorities, how she went from flunking out of college to straight A’s, her On-Air students’ success stories, the importance of mentorship and lineage, how having a baby affected her brand … and more!
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I hear from aspiring inspirational authors all the time wondering what it takes to transform their ideas into a published book. It takes me back to this quote from a publishing executive at a Book Expo of America a few years back: “Just because you have a computer, doesn’t make you a writer.” Fact is, […]
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Listen in and learn from Tarsha Hearn’s 20+ years of experience in marketing, sales training, and entrepreneurship, including: why you need to build a personal brand, 5 questions to uncover your life’s purpose, the one question that can help you stand out from the crowd, 3 questions to jumpstart your networking strategy, and how credibility, consistency, and storytelling lead to business profits and job promotions … and more!
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If you’ve wanted to meet with a veteran PR pro who’s connected to top-tier producers at outlets like USA Today, The Wall Street Journal, and The View, then you’ll love my talk with media insider Joanne McCall, “The Media Polisher” and national publicist.
We discuss what pros do before every video call or interview, 4 things you shouldn’t do to get noticed by the media, a media pitch resource especially for writers, Joanne’s good ol’ tried-and-true PR tool, the only guarantee any publicist can offer you, how to choose the right publisher for you, and what small trade magazines can do for you that CNN and Oprah can’t.
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My former client and friend, author/speaker/coach, Valorie Burton – wrote a book years ago that I promoted: Listen to Your Life (Waterbrook Press, 2004). She got endorsements for that book from Bishop T.D. Jakes, Les Brown and the late Andria Hall, who were also clients of mine. Though this book is almost 10 years old, […]
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Marketing and the church? Is there a place for both? Yes, though salvation is free – we are charged to “Go Ye” in the world and spread the Gospel, and that requires some effort. And it also involves promoting or marketing the Message – properly. The better the brand, the better the response to the […]
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Listen in to learn: why I call myself a PR Angel, what a great publicist has that you probably don’t, 4 things that are always newsworthy, the key to networking in just two words, why a TED talk is worth doing, why a calendar is a publicity power tool, the best way to share your story with the media (and everyone else), how COVID affects being seen on TV … and more!
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Listen in to find out how you can support and be supported by the black press, including: an ugly myth about the black press, pro tips for pitching your story, why your writing skills could be your PR advantage, the black press’ main role and other vital mission, how the black press has suffered since the shift from print to digital, why relevance is key to the survival of the black press, crucial questions the industry needs to answer … and more!
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